Media Relations
Cliente: Gardaland Sea Life
There was an exclusive show at Gardaland SEA LIFE Aquarium: a beautiful mermaid, an expert apneist, performed in one of the aquarium's largest tanks practicing the technique of "mermaiding" - an increasingly popular sport - that is inspired by the sinuous movements of the legendary mermaids of the sea. Gardaland SEA LIFE Aquarium has always been involved in educational activities, with this initiative based on imagination and dreams it introduced visitors, especially the youngest, to the knowledge of different marine environments and their respect. The exhibition was the final moment of a special multi-appointment initiative. as press office we followed the project, the realization of video and photo contents, the diffusion of the press release to the national media for news reports dedicated to the initiative.